There are now apps and other computer programs that claim to improve brain function with excessive use. These findings play into the idea that there is a way to somehow become smarter, even though you aren’t necessarily born with such cognitive gifts. Parts of the hippocampus, a subcortical brain structure implicated in tasks of memory and other cognitive control functions, as well as the olfactory bulb (smell center) have been shown to generate new neurons after initial neurogenesis in the mammalian brain. Research has already shown that the brain is more plastic than originally thought. But what if this is not true? It is an appealing idea to think that somehow, one can voluntarily, and naturally, boost his or her level of cognitive performance. Intelligence is classically thought of as an immutable characteristic of each individual, pre-determined by genetics and permanent for a person’s entire life.
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